We Are Fierce
Imagine the ability to launch an immersive shopping experience right from your brand’s existing website. Picture delivering an interactive experience that redefines how your shoppers interact with your products and helps them discover new clothes that they love and will keep.
We are Fierce, a Retail Technology company, transforming commerce into entertainment. By leveraging advanced technologies, including immersive 3D try-on and AI-powered personalization, our platform provides an online shopping experience that is as engaging, interactive, and personalized as shopping in a physical store…and maybe even more so.
We believe online shopping is poised for revolutionary transformation and that the future of fashion is Fierce. Join the revolution.
Contact Us
Are you a retail professional looking to increase the efficiency of your e-commerce experience by delivering an innovative shopping solution that drives relevance, loyalty and sales lift?
Would you like a cool Fierce t-shirt? We would love to talk to you because clearly YOU are Fierce.
Say hello!
[email protected]
About the Team
Cindy Ball
CoFounder, CEO
Cindy is a technology leader with experience in business management, product development, and content production. She began her career in animation at Hanna-Barbera and the Caltech Graphics Lab. Cindy co-founded animation studio Global Wonder Entertainment where she worked with clients like Microsoft, Sony, and Disney. At Microsoft, she developed AR prototypes and infrastructure for the HoloLens. Later at Meta, she led the Oculus for Education program and Reality Labs Global Policy Programs, managing over $50M in AR/VR research. Now at Fierce, she is reinventing the shopping experience.
Paula Cueno
CoFounder, CMO
Paula is a digital entertainment and technology vet with experience across game production, bus dev, licensing, in-game advertising and partnerships at industry defining organizations like Activision, Microsoft, Oculus and Meta. Paula is a pioneer in video game brand partnerships, working with brands like Jeep, Puma and Coke. Part of the VR Vanguard, Paula helped launch the Oculus Rift, Meta Quest, VR for Good, Emmy-winning Oculus Story Studios and Connect. Paula started her career in fashion working with leading retailers and brands like Nordstrom, Fred Segal, Max Mara, and Betsey Johnson.
John Geer
CoFounder, CTO
John is an industry leading multidisciplinary technologist, helming development and implementation at Microsoft, and Amazon. Product work includes Amazon Fuse, Amazon Prime, Prime Video, Audible, Amazon Music Unlimited, Kindle Unlimited, Microsoft Windows 95, Microsoft Encarta World Atlas and Lycos Talk Radio.