We Are Fierce
Our AI-powered entertainment retail platform creates personal styling experiences for every shopper, enabling them to discover looks that make them feel unstoppable.
Fiercely, our virtual try-on, empowers shoppers to discover clothes they love and keep, while generating hyper-personalized retail media to share with friends and across socials. Audiences can instantly shop the look — creating a flywheel of sales and shopper happiness.
Seamlessly integrating with existing e-commerce, mobile app, and social channels, Fierce fuels your brand’s omni-channel strategy with shoppable, data-driven content and actionable analytics.
Let your customers See it. Be it. Buy it. Love it.
This is commerce without compromise
About the Team
Cindy Ball
CoFounder, CEO
Cindy is a technology leader with experience in business management, product development, and content production. She began her career in animation at Hanna-Barbera and the Caltech Graphics Lab. Cindy co-founded animation studio Global Wonder Entertainment where she worked with clients like Microsoft, Sony, and Disney. At Microsoft, she developed AR prototypes and infrastructure for the HoloLens. Later at Meta, she led the Oculus for Education program and Reality Labs Global Policy Programs, managing over $50M in AR/VR research. Now at Fierce, she is reinventing the shopping experience.
Paula Cuneo
CoFounder, CMO
Paula is a digital entertainment and interactive technology vet who worked in game production, business development, licensing, partner and experience marketing at Activision, Microsoft, Oculus & Meta. A pioneer in brand partnerships, she has worked with epic brands like Jeep, Puma, Burger King & Coke. Part of the VR Vanguard, she helped launch Oculus Rift, Meta Quest, VR for Good & Meta Connect. Pre-gaming, she was in fashion at retail brands like Nordstrom, Fred Segal, Max Mara & Betsey Johnson.
John Geer
CoFounder, CTO
John is an industry leading multidisciplinary technologist, helming development and implementation at Microsoft, and Amazon. Product work includes Amazon Fuse, Amazon Prime, Prime Video, Audible, Amazon Music Unlimited, Kindle Unlimited, Microsoft Windows 95, Microsoft Encarta World Atlas and Lycos Talk Radio.
Tim Thibault
Principal Software Engineer
Tim is a seasoned software engineer and video game engine specialist, with a storied career that includes founding development and client architecture for MSN Games as well as leading multiple games startups of his own. A pioneer of on-line gaming and steeped in mobile gaming expertise, Tim serves as Fierce‘s Unity engine specialist and user experience expert. At Microsoft, Sony and at Clirio, Tim deploys tech to solve problems for businesses and support consumers including a safety training application for OSHA/Department of Labor that is being used in OSHA‘s national training center and a California Department of Transportation visualization project during covid to optimize collaboration.
Michael Cohen
Advisor
Michael Cohen is a pioneering computer scientist with deep expertise in computer graphics, computational photography, and visual computing. He began his career in academic research, holding faculty positions at Cornell University and Princeton University, where he helped shape modern techniques for realistic image synthesis and rendering. Cohen later joined Microsoft Research, contributing influential work that combined foundational graphics research with computer vision research leading to real-world applications in computational photography. He went on to Meta where he led the Computational Photography group before becoming a foundational member of the Generative AI Group. His research supports large-scale image generation and 3D photo technologies. Throughout his career, he has been widely recognized for his lasting impact on the field of computer graphics, receiving the The Computer Graphics Achievement Award, and the Stephen A Coons lifetime award from ACM SIGGRAPH.